Creative Strategy in Advertising

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Business & Economics - Industries
Creative Strategy in Advertising

Creative Strategy in Advertising

Name: Creative Strategy in Advertising
ISBN: 9780495095699

Bonnie L. Drewniany, A. Jerome Jewler

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CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Categorías:

Business & Economics - Industries

Año:

2007

Edición:

Editorial:

Wadsworth Publishing

Idioma:

english

Páginas:

352

ISBN 10: